FMCG

I seem to have been working for a while on what marketing people call FMCG (fast moving consumer goods). Objects inhabit our lives silently and often go unnoticed and unquestioned. I decided that it was time to take some supermarket cans and interrogate them.

They are contradictory things, cans. On the one hand, dressed up in colours and logos, they are perfect consumerist capsules. On the other hand, they occupy a preeminent place in our post-apocalyptic imaginary - the key to survival in future barren worlds. Despite their simplicity, no human being could make something like them with their bare hands. Yet they are made for the human hand and for the very human space of the kitchen.

Looking at objects as material compounds gives us a way into them and, to a degree, resets our relationship with the world. In this case, I looked into the metal they are made of, their shape and the sound they could make (if only they were a few times bigger).